"The video emphasises the knowingness that runs through earlier 18+ visuals – with touches like a Youtube pre-roll ad embedded in the actual video, an emoji winking over the grim refrain “pretend that you’re happy” and a minute of silence lingering after the music abruptly drops off, giving you time to decide whether you need to laugh, cry or reblog it first." - DazedDigital
"The video emphasises the knowingness that runs through earlier 18+ visuals – with touches like a Youtube pre-roll ad embedded in the actual video, an emoji winking over the grim refrain “pretend that you’re happy” and a minute of silence lingering after the music abruptly drops off, giving you time to decide whether you need to laugh, cry or reblog it first." - DazedDigital
18+ have been operating since 2011. It has evolved through several media formats of music and visuals, absorbing content from people, companies and avatars to explore their interests of identity, gender, sex, morality and intellectual property.
18+ has self-released three mixtapes that have existed between the surface of deep web and the subterranean plains of the world wide web. The members, known as Boy and Sis, did their first public appearances in the summer of 2013 in which they performed throughout Europe. Venues ranged between nightclubs, galleries, and most notably the Venice Biennale.
Aurally, 18+ are textural, noir and lyrically explicit.
SOCIAL MEDIA