In an age of arena tours, live-streamed sets, and algorithmic fan engagement, the humble in-store gig remains a curious relic—and a powerful tool. Rough Trade and many other establishments across the UK continue to champion these intimate performances, offering fans a chance to see their favourite artists up close, often just feet away from the vinyl racks. But as the music industry evolves, it’s worth asking: are instores still essential, or are they a nostalgic indulgence?
The case for….
Intimacy Over Spectacle Instore shows strip away the production polish. No strobes, no pyros—just the artist, the songs, and the fans. For many, it’s the closest they’ll ever get to a band they love. That proximity fosters connection, turning casual listeners into lifelong supporters.
Record Sales & Real Engagement In-stores often coincide with album launches, and there’s no denying their impact on physical sales. Fans queue for signed copies, exclusive editions, and the chance to meet the artist. In a streaming-dominated landscape, that tactile experience matters.
Community Building Rough Trade’s in-stores are cultural events. They bring together local scenes, spark conversations, and remind us that music is a shared experience. For emerging artists, it’s a chance to build buzz in a grassroots way.
The case against….
Privacy vs Proximity Not every artist wants to be that available. In-stores blur the line between performer and person, collapsing the distance that a stage naturally creates. For some, that can feel invasive—especially when fans expect conversation, selfies, and signatures.
Logistical Strain Touring is exhausting. Adding in-stores to an already packed schedule can stretch artists thin. Wouldn’t it be better to add more full-scale shows, where the performance is properly staged and the energy more sustainable?
Are They Still Necessary? With social media, live-streams, and virtual meet-and-greets, artists can connect with fans without leaving the tour bus. Do we still need in-stores to drive engagement—or are they a romantic throwback to a pre-digital era?
For many, in-stores are a rite of passage. They’re where you met your favourite artist, got your record signed, and heard a stripped-back version of a song that changed your life. But for others, they feel awkward—too close, too curated, too transactional.
And what about the artists? Do they relish the chance to meet fans face-to-face, or do they see it as a necessary compromise in the promotional machine?
We want to hear from you. Are in-stores still vital? Do they enhance the fan experience or dilute the mystique of live performance? Should we protect the curtain between artist and audience—or tear it down completely?
Drop your thoughts in the comments, let’s talk about it.