There’s a particular kind of magic that happens when an artist on the cusp of something seismic steps onto a stage that feels bigger than the moment itself. That’s the energy brewing around Jacob Alon’s newly announced appearance at TK Maxx presents Live at Powderham, where they’ll join Lewis Capaldi for two summer headline shows that already feel like a dream come true.

For Powderham Castle — a place that has quietly become one of the South West’s most atmospheric live music backdrop, this booking isn’t just another name on a poster. It’s the arrival of an artist whose ascent has been so swift, so deserved, and so culturally charged that it’s hard to believe we’re still only in the first half of 2026.

Jacob Alon’s rise has been nothing short of astonishing. In the space of a few months, they’ve collected the BRITS Critics Choice Award, the BBC Introducing Award, and a Mercury Prize nomination for their debut album In Limerence — a record that introduced them not just as a folk artist, but as a storyteller with the emotional voltage of a lightning strike.

Critics have scrambled for the right language. The Times called them a force “breathing new life into the singer-songwriter genre,” while The Independent went even further, describing Jacob as “one of the most remarkable voices of their generation.” But even those plaudits feel like they only graze the surface. What makes Jacob compelling isn’t just the voice — though it’s a voice that can stop a room cold — but the way they wield it: tender one moment, incendiary the next, always anchored in a sense of lived truth.

The Powderham shows arrive at a pivotal moment. Jacob headlined Edinburgh’s Assembly Rooms as part of BRITS Week, a symbolic homecoming for an artist who has carried their Scottish roots into every stage they’ve stepped onto. But Devon offers something different: a chance to meet a new audience in a setting that feels both intimate and cinematic.

Sharing the bill with Lewis Capaldi, a global heavyweight with a knack for turning stadiums into confessionals, positions Jacob as the kind of artist who can hold their own in front of thousands without losing the rawness that made them magnetic in the first place. It’s a pairing that makes emotional sense: two artists who understand vulnerability as a superpower, but express it in entirely different dialects.

This year’s Live at Powderham series is shaping up to be one of its strongest yet, with Teddy Swims and Alanis Morissette also headlining across the four-night run. Cuffe and Taylor, the promoters behind the event, have carved out a reputation for bringing world-class acts to unexpected places — and Powderham, with its sweeping lawns and castle silhouette, has become a kind of pilgrimage site for fans who want something more than a standard festival field.

Co-founder Peter Taylor summed it up neatly: Jacob Alon is “a rapidly rising artist whose music will only become more widely known and celebrated as the year goes on.” It’s the kind of statement promoters make all the time — but in this case, it feels less like hype and more like inevitability.

For Devon’s music community, Jacob’s appearance is a reminder that the South West isn’t just a scenic detour on the touring map, it’s a place where artists can create moments that linger. For Jacob, it’s a chance to bring their genre-defying sound to a landscape that thrives on emotional storytelling. And for fans, it’s an opportunity to witness an artist in the white heat of their breakthrough, before the venues get bigger and the intimacy becomes harder to find.

Sunday’s show sold out instantly. Saturday still has a handful of tickets left. If Jacob’s trajectory continues the way it’s going, these Powderham dates may well become the kind of gigs people talk about years later — the “I saw them before…” moments that define a generation of music lovers.

TK Maxx presents Live At Powderham 2026

25 Jun Teddy Swims + Lauren Spencer Smith + Jordan Rakei

26 Jun Alanis Morissette + Skunk Anansie

27 Jun Lewis Capaldi + Jacob Alon

28 Jun Lewis Capaldi + Jacob Alon

To find out more about TK Maxx presents Live At Powderham head to liveatpowderham.com