“I think Purple Rain is the most avant-garde purple thing I’ve ever done. Just look at [the singles] ‘When Doves Cry’ and ‘Let’s Go Crazy.’ Most Black artists won’t try a groove like that. If more would, we’d have more colorful radio stations.” - Prince
NPG Records and Paisley Park Enterprises, in partnership with Warner Records, are pleased to announce the release of a brand-new Dolby ATMOS mix of Prince and the Revolution's iconic 1984 album, Purple Rain, which is available to stream now via participating digital partners.
40 years ago this month, Prince shattered all expectations and made music history when he released the album Purple Rain, followed by the hit movie of the same name weeks later. The 9-track LP went on to win two Grammy awards ("Best Rock Performance by a Group" & "Best Album of Original Score Written For A Motion Picture"), two American Music Awards, a Brit Award, and an Academy Award for Best Original Song Score. In 2012 the Library of Congress added the album to the National Recording Registry, which only accepts sound recordings that “are culturally, historically, or aesthetically important, and/or inform or reflect life in the United States.” Purple Rain spent 24 weeks at #1 on the Billboard album charts, sold over 25 million copies worldwide, and appears on countless ‘Best Of’ polls, most recently achieving the #4 spot on Apple Music's Top 100 Albums Of All Time.
The new ATMOS presentation of Purple Rain has been meticulously mixed from the original multi-track master tapes by Prince’s protege and Best Engineered Grammy nominee Chris James. It is available now via all participating Digital Service Providers, with an audiophile Blu-ray to be released later in 2024.
“As we begin what will be a year-long celebration of the 40th anniversary of Purple Rain, we are thrilled to present Prince’s masterpiece in ATMOS, providing an immersive, surround auditory experience of Prince’s legendary album. This highly crafted release will present Prince’s iconic work with more space and depth while preserving the beautiful songs that have shaped music and popular culture, and touched the lives of countless fans around the world.” - Paisley Park Enterprises
As part of the festivities honoring Purple Rain's 40th anniversary, Paisley Park Enterprises is welcoming Prince fans to Celebration 2024, at Paisley Park Studios in Chanhassen, MN, from Thursday June 20 - Monday June 24. The annual event features live concert performances by The Revolution, Morris Day, The New Power Generation, and other special guests. The event also provides the first sneak-peek preview of the Purple Rain musical currently in development and production.
Warner Bros. Discovery will reissue a newly restored 4K version of the Purple Rain motion picture on June 25, with a limited theatrical run scheduled to start on July 3.
In addition to these Purple Rain reissues, Prince’s catalog is also now available in full on Snapchat and other social media for the next generation of Prince fans to engage, discover and enjoy.
About Prince
Prince was an iconic American musician, singer, songwriter, bandleader, performer, multi-instrumentalist, record producer, actor, and a pioneer in artists’ rights and freedoms. Born Prince Rogers Nelson in Minneapolis, Minnesota, he released his debut LP, For You, in 1978 and went on to become one of the most successful recording artists of all time, eventually selling more than 150 million albums. Over his 40-year career, his work received unprecedented critical praise as well as official recognition of his achievements including seven Grammy Awards, seven Brit Awards, six American Music Awards, four MTV Video Music Awards, NAACP Awards, a Grammy President's Merit Award, a Billboard Icon Award, a Golden Globe, and an Academy Award (for Best Original Song Score for the film Purple Rain). His albums, 1999 (1982), Purple Rain (1984), and Sign O’ The Times (1987) frequently appear in rankings of the greatest albums of all time. He was inducted into the Grammy Hall Of Fame, the Rock & Roll Hall Of Fame, the U.K. Music Hall Of Fame, and the Rhythm And Blues Music Hall Of Fame, and more.
Prince was a leader in philanthropy, giving privately and without fanfare to countless charities and causes that he championed and a trailblazer in music, fashion, art, and practically all forms of entertainment. Prince is considered by many to be the greatest artist of all time.
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