Wolf Alice are back, and they’ve never sounded more electrifying. The seminal British band return with Bloom Baby Bloom, a ferocious, spine-tingling preview of their highly anticipated fourth studio album, The Clearing, set for release on 29 August via their new label, Sony Music. Written in Seven Sisters and recorded in LA with Grammy-winning producer Greg Kurstin, the album captures Wolf Alice’s evolution in 2025—an audacious, self-assured collection bursting with passion, ambition, and raw emotional weight.
With its relentless bass riff and razor-sharp energy, Bloom Baby Bloom doesn’t just announce Wolf Alice’s return—it kicks the door open and demands attention. It’s a potent declaration of growth, transformation, and fearless creativity. A whip-smart, subversive twist on heavy rock, it’s the kind of track that grabs you by the collar and refuses to let go.
“I wanted a rock song that leaned into performance—something with that larger-than-life energy,” says frontwoman Ellie Rowsell. “I wanted to sing like Axl Rose but channel my own experience as a woman. For so long, the guitar was a kind of armor, something that helped deflect the ‘girl singer in a band’ trope. This time, I wanted to strip that away and focus on my voice as an instrument in its own right.”
The Bloom Baby Bloom video, directed by acclaimed alt-pop visionary Colin Solal Cardo (Charli XCX, Robyn, Christine & The Queens), is a cinematic spectacle. Drawing inspiration from All That Jazz and the choreography of Bob Fosse, the visual reimagines the traditional rock performance with a powerful, theatrical twist. Featuring Emmy-winning choreographer Ryan Heffington (Euphoria, Sia), Ellie takes center stage in a mesmerizing, shape-shifting dance alongside a cast of hypnotic performers.
Wolf Alice have spent over a decade defining and redefining the sound of a generation. From the bruised euphoria of their debut My Love Is Cool—which gave us the Grammy-nominated Moaning Lisa Smile—to the Mercury Prize-winning Visions of a Life and the aching beauty of Blue Weekend, their trajectory has been unstoppable. Along the way, they’ve collected a Brit Award, sold-out tours across the globe, and graced festival stages everywhere from Glastonbury to BBC Radio 1’s Big Weekend. They’ve even shared the spotlight with pop royalty, supporting Harry Styles.
Now, with The Clearing, Wolf Alice embrace a new chapter—both playful and profound, biting yet tender. It’s a record that simultaneously tips its hat to ‘70s rock giants while staying firmly planted in the now. If Fleetwood Mac were North London indie kids, their music might sound something like this—each track distinct yet seamlessly woven together into a fearless, melody-driven whole. No excess, no filler, just a band at the absolute height of their craft.
At its heart, The Clearing reflects the moment of clarity that comes after chaos. Having survived the emotional turbulence of their twenties, Ellie, Joff, Theo, and Joel step forward with renewed purpose and confidence, ready to carve out their next decade in music. For Wolf Alice—and their fans—this is a new beginning.
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