In an age of arena tours, live-streamed sets, and algorithmic fan engagement, the humble in-store gig remains a curious relic—and a powerful tool. Rough Trade and many other establishments across the UK continue to champion these intimate performances, offering fans a chance to see their favourite artists up close, often just feet away from the vinyl racks. But as the music industry evolves, it’s worth asking: are instores still essential, or are they a nostalgic indulgence?
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